Email marketing is an effective, affordable and engaging way to communicate with your customers. Personalised, addressed email messages allow you to target specific markets, enrich communication with your customers, and announce key marketing messages.
At Image Direct we are always looking for better ways to help our customers achieve their goals, which is why we are excited tell you about MailChimp’s “Forever Free” email marketing service. By re-engaging with people who have already expressed an interest in your brand, MailChimp gives you the opportunity to remind them of your products and services with their easy-to-use platform. MailChimp lets you send 12,000 emails a month to a list of up to 2,000 subscribers to really drive your message home, completely free of charge. How good is that?
MailChimp’s features include:
- integrated with your website: Don’t have a mailing list? MailChimp can easily be configured to work with your existing website. Add a newsletter sign up form or integrate MailChimp with your existing contact forms. MailChimp makes it easy to collect the information your require from people who choose to be informed.
- Manage your subscriptions: Forget about juggling and cutting addresses from multiple spreadsheets. MailChimp can manage your duplicate addresses and allows recipients to automatically unsubscribe from your list. An ‘unsubscribe’ function is essential in getting your commercial electronic message compliant with the Spam Act 2003, and is included as a default setting for all Mailchimp campaigns.
- Scheduled ahead of time: A well-prepared campaign is an effective campaign, and MailChimp is the perfect option for a busy business owner with a time-sensitive campaign. Want your campaign to start hitting inboxes tomorrow morning but have meetings all day? Not a problem, campaigns can be scheduled ahead of time and fired off automatically.
- Multiple Groups and Lists: MailChimp allows you to create and maintain mailing lists for specific purposes and audiences. Imagine having one list for subscribers and another for special offers. Ensuring your clients are receiving the information they care most about is key to ensuring they remain engaged and informed.
- Is it effective?: Need to know how effective your campaign was? Who opened the emails and who clicked which links? MailChimp knows and MailChimp keeps you informed by including several free reporting tools as default, so you can develop and improve your campaign strategies over time using real-world data.
Get in touch with us today if you would like to know more or require assistance in setting up your free MailChimp account.
In case you were wondering; Image Direct is in no way affiliated with MailChimp, its products or its services. We just like what they do and the way they do it.