• James Radford - Company Director

    Jim Radford

    Company Director

    Jim has been involved with the business since early 2009 when he was engaged as a computer consultant whilst still living in Kuala Lumpur Malaysia. Since then he has bought the business outright.

    Having lived in Japan, New Zealand, Malaysia and New Caledonia, Jim has come full circle from growing up in Morwell, Latrobe Valley. He has worked in many industries including Hospitality, IT and Taxation. Jim loves the Print and Web Production and Design Industries and has a passion for systemizing everything for the benefit of Image Direct and it’s customers.

    Jim has made it the goal of the company to be the number one producer of Business Cards in the Country and the leading provider of Domain Registrations in the region. This together with mobile phone app sales throughout the World have truly made Image Direct an International Company.

  • Andrew Burley - Hostmaster

    Andrew Burley


    Andrew joined the team at Image Direct in Late 2009 in an IT support role. He specializes in Cloud-based virtualization and high-performance computing projects, however he is also passionate about digital print hardware and workflows.

    As an independent learner, Andrew brings with him a rich understanding of system internals, and IT integration know-how from the ground up.

    In his spare time, Andrew continues to experiment in emerging computing hardware and technology in general.

  • Adrian Koot - Sales Manager

    Adrian Koot

    Sales Manager

    Adrian has lived in Gippsland for 28 of his 32 years of life and considers himself a true Gippslander, He is extremely customer service focused and wants to ensure each and every interaction with a client results in the best outcome for them.
    Adrian has worked in a number of customer service focused industries including the Hospitality industry where he worked as a Security Guard and Bar Manager, within the Fast Food Industry where he was the Store Manager for the Red Rooster store in Morwell, which he opened the new store that stands there today.
    Recent work has seen him employed by Optus in Gippsland as a Retail Manager and now working for Image Direct as the Sales Director.
    His one on one interaction with all the companies clients has enabled us to increase the customer base that we now interact with and is always trying to broaden the scope of what Image Direct can do for its vast array of clients.

  • Duncan Cowan - Studio

    Duncan Cowan


    Joining the Image Direct team in mid-2011, Duncan brings almost 20 years of creative design experience in the printing and graphic design industry to the table.

    With a background in traditional fine arts and media, Duncan made the inevitable switch over to the digital realm early in his career, and now boasts a CV with an expansive set of skills that range from packaging design to brand management and from web design to illustration.